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Top Communication Tools for Businesses

January 23rd, 2012

Social Media: Whether you have a Facebook Page, a Twitter account or you're being followed on Foursquare, social media involvement has become a necessity for businesses today. Depending on your service, product and audience, you may be listed only on one of these mediums or you may want to be active on a ll of them. The key is to know your audience's tastes and then develop a strategy for consistent and engaging communication. Website: Your website is a point of contact for potential customers and should hold the information that your customers need to make an informed decision. If you're not selling on your site, then you need to be persuading enough to have people want to contact you. This…

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Heads up Business Owners: Facebook Introduces EdgeRank

August 2nd, 2011

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To your customers (and you), surfing the ‘net may seem terribly easy- they look, they click, they search – and poof! Like magic they see exactly what they were looking for. What you may not know is that Google uses the info people type in to create algorithms. (If you’re familiar with Google or the online world at all, then you’re familiar with this term.) If you’re scratching your head right now, then you may need a quick catch up: Algorithms are a formula based on a collection of information (sort of like bread crumbs) that you and your customers have entered on the internet that Google uses to basically keep track of surfing preferences. Google can tell: What you’re looking at…

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Great App for Capturing Business Cards

June 7th, 2011

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If you struggle to keep your business cards organized and entered into your contact management system, you may want to check out CardMunch (powered by Linkedin). This free app (for iPhone, and coming soon for Blackberry) allows you to snap a photo of any business card. Once the image is captured, the business card is transcribed by REAL people and added to your phone. The app also offers cool features such as CardFlow (a mobile rolodex), and the ability to add the contact to your Linkedin Profile with "1 tap".  To see the video for more info click Read Full Post below..and props to Steve @boxclever for this recommendation!

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Copywriters to the Rescue!

March 14th, 2011

Let's face it: copywriters get a bum rap. The people who hire them don't want to pay them what they're worth. The people who read their work wonder "how do they come up with this stuff?" and the clients who use them never quite see "the vision." But the copywriters grit their teeth and keep churning out, day after day, copy that ultimately sells the product.That's why we need copywriters, right? Most marketing professionals will tell you they can do their job and the copywriter's job - no problem. But the reality is, copywriters are a necessity if you're trying to move a product or communicate a message. They are somewhat unsung heroes in the world of marketing, and a main cog in the think-tank…

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The Evolution of Facebook: From Chat Site to Legitimate Marketing Tool

February 11th, 2011

When Facebook first went live in 2004, it was no more than a Harvard student’s bright idea to keep in touch with other students. Within its first year, Facebook exploded with help from a hefty investment and soon started an all out war with MySpace for bragging rights as the best social network. The last two years has seen an even bigger growth for Facebook – in business activity. Facebook gave individuals the ability to create business pages, which in their fledgling form were so-so. The ability to control most aspects of the business page was mediocre at best. In the past month, these business pages have finally been upgraded with new and improved features that business owners can no longer…

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